DECA Direct Magazine
A feature on Jordan's entrepreneurial journey, from student business to Sweet AI.







Founder of Jordan's Cookies. Creator of Sweet AI. Entrepreneur. Speaker. A fresh voice on the human side of AI, brand experience, entrepreneurship, and the future of gifting.
Looking for a keynote speaker? Book Jordan to Speak
As seen, heard, and featured
She's still building the story she's telling.
Technology shouldn't replace the human moment. It should amplify it.Jordan Johnson
Six directions a conversation with Jordan can go. Open one, or bring your own.
Can AI actually make us more human?
Sweet AI was built on the opposite idea from most automation. Technology shouldn't replace the human moment. It should amplify it.
What happens when the business you started at eight grows up with you?
Childhood, competition, luxury retail, corporate gifting, and now AI. An entrepreneurship story spanning nearly two decades, told by someone who's still building it.
What does a cookie have to do with artificial intelligence?
A visual, sensory story for TV and podcast alike. How Jordan paired a physical, hand-crafted product with personalized AI.
Companies spend billions trying to make people feel appreciated. It still feels impersonal.
Customer experience, employee appreciation, corporate gifting. Jordan's take on why most gifting fails to land.
In an age of automation, taste may become more valuable, not less.
Craftsmanship meets creativity meets human-centered technology. A point of view on sensory products, quality, and what stays human.
What should young entrepreneurs actually learn when AI can seemingly do everything?
For student, youth, and business-education segments. Jordan started a business at eight. Her advice to the next generation of founders.
A feature on Jordan's entrepreneurial journey, from student business to Sweet AI.
Two features on Jordan's Cookies and the founder's local roots, from the market stand to a growing brand.
Jordan on building a business at eight, and where Sweet AI came from.
Local feature on Jordan's Cookies as a hometown brand grown national.
Keynote appearance on building young, building lean, and building with AI.
Feature on Jordan as a young founder coming out of Gwinnett County Public Schools.
On craft, indulgence, and why a great cookie isn't just for kids.
Read the articleFounder conferences, schools, and private organizations, on building young and building with AI.
Watch the reelTalks with young troops on turning an idea into a real business.
International Business Growth Plan champion at the DECA International Career Development Conference.
First place, recognized by Gwinnett County Public Schools and Partnership Gwinnett.
Gwinnett County. Also a Williams-Sonoma Featured Artisan Vendor.
Bylines, panels, and features across trade, local, and education press. Ask for the full list.
Request the full listShe's spoken across K-12, universities, Girl Scouts councils, founder conferences, and private organizations. A short reel, before you ever get on a call.
Founder / Entrepreneur / Speaker
Started a business at eight and never stopped building.
Request an InterviewLuxury Food / Gifting
The Best Cookies on the Planet™. Hand-crafted, built as an experience.
Learn MoreHuman-Centered AI, Applied to Gifting
The world's first edible AI gift. Connection at scale.
Learn MoreJordan Johnson is the founder of Jordan's Cookies and creator of Sweet AI, the world's first edible AI gift. She started baking at eight and built a luxury dessert brand before turning to the human side of AI. Sweet AI pairs hand-crafted cookies with a personalized AI video message, bringing connection back into gifting.
Jordan Johnson is the founder of Jordan's Cookies and creator of Sweet AI, the world's first edible AI gift. She started baking at eight years old and spent 18 years building Jordan's Cookies into a recognized luxury dessert brand, known for The Best Cookies on the Planet™. After a decade watching AI reshape communication, she noticed what was missing: emotion. Sweet AI pairs her cookies with a personalized AI video message that greets each recipient by name, no filming required. Jordan speaks and writes on the intersection of AI, brand experience, entrepreneurship, and what gifting looks like when it's actually personal.
Jordan Johnson is an entrepreneur, creative director, and founder of Jordan's Cookies, a luxury dessert brand built on bold flavor and uncompromising craft. She started baking at eight years old, selling cookies to neighbors and at local events. By her teens she'd turned that into a real business, partnering with retailers including Williams-Sonoma and Neiman Marcus and winning 1st Place in the DECA International Business Growth Plan competition along the way. Her signature promise, The Best Cookies on the Planet™, was never just about taste. It was about proving a cookie could be a designer-level experience, made with real ingredients and real intention.
After more than a decade building Jordan's Cookies, Jordan spent time in marketing and digital strategy, where she watched AI move into nearly every part of communication. What she noticed missing was emotion. That gap became Sweet AI: a platform that pairs Jordan's cookies with a personalized AI-generated video message, calling each recipient by name, no cameras or editing required. It's the world's first edible AI gift, and it exists on one belief, that innovation and emotion can share the same bite.
Jordan's work has been featured in Gwinnett Daily Post, Suwanee Magazine, DECA Direct Magazine, Wellness Magazine, and GCPS Communiqué Magazine, and she's spoken to audiences spanning K-12 students, university entrepreneurship programs, Girl Scouts councils, and founder conferences, including the University of Wyoming's Entrepreneurship Summit. She's been named Teen Entrepreneur of the Year in Gwinnett County and recognized as a Williams-Sonoma Featured Artisan Vendor.
Today, Jordan speaks and writes on the human side of AI, the future of gifting, and what it takes to build something AI can't replace. Her story is about vision and staying power, and about proving that even in an increasingly automated world, the most powerful thing you can give someone is something that feels like it was made for them.
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Jordan started baking cookies at eight years old, turning a childhood passion into a nationally recognized dessert brand.
Her cookies have reached the hands of FedEx, Re/Max, Williams-Sonoma, Neiman Marcus, Saks Fifth Avenue, Steve Harvey, and even the executive team at Delta Airlines, along with Mayor Keisha Lance Bottoms, Ben Horowitz of Andreessen-Horowitz, and more.
After more than a decade of growth, she saw something missing: technology was scaling faster than human connection.
So in 2025, she launched Sweet AI by Jordan’s Cookies: merging the care of artisan baking with the intelligence of AI to make gifting feel personal again.
“To merge connection with cookies and meaning with gifting.”
Today, she’s reinventing the art of giving: proving the future of gifting can be as heartfelt as it is futuristic.
Sweet AI by Jordan’s Cookies is the first edible AI gift, where luxury meets intelligence. Each box pairs The Best Cookies on the Planet™ with a personalized AI video that greets every recipient by name.



Gwinnett Daily Post
DECA Direct Magazine 2-page Feature
Suwanee Magazine
RE/MAX “Realtors Choice” Vendor Provider & 2× People’s Choice Award (PCOM)
Wellness Magazine
LaunchYouniversity Podcast
Featured Vendor — National Black Arts Festival × Neiman Marcus
For Girls Like You Magazine
Guest Speaker (K-12, colleges)
GA CTAE Distinguished Interviewee (Career Technical & Agricultural Education)
Girl Scouts of America
University of Wyoming's Entrepreneurship Summit
GCPS Student Entrepreneur of the Year (GA)
Williams-Sonoma Artisan Vendor
1st Place DECA International Business Growth Plan
